Ethically Raised, Air-Dried
We make RawTernative® from pasture-raised grass-fed beef and lamb and cage-free chicken, raised ethically in the pristine farm country of New Zealand and in harmony with that nation’s high environmental standards. Air drying is an age-old artisanal method of preserving meats which maintains the nutrients and natural taste of our ingredients. With RawTernative® your dog is eating real meat enhanced with probiotics, vitamins and minerals for a 100% complete and balanced diet.
WHO WE ARE
RawTernative® comes from the makers of Grandma Mae’s Country Naturals, the pet food owned by independent pet stores. We are family businesses, not big corporations, and we remain true to Grandma Mae’s principles: prioritizing the well-being of pets above profits.
RAW BUT BETTER
Air-Drying is a small batch technique that has been used for centuries. The gradual, gentle process maintains the nutrients and natural taste of our raw ingredients so we can offer all the benefits of feeding raw without defrosting or added water needed.
CARING FOR THE ENVIRONMENT
We care about the environment as much as we care about pets. So, we are committed to eco-friendly solutions—like taking action on our plastic footprint by going Plastic Neutral through our partnership with rePurpose Global.